Stories are a powerful tool, packaged and communicated they open doors. Because they reach our emotions and memories. They share, entertain immersively but just as much they influence and direct our focus. It can and is very often abused. The arc of suspense of a narrative makes us pay more attention and the intensity we carry with us becomes more complex through our empathy and interpretation. In storytelling there are characters, problems on the way and a goal. This path is also crucial for the designer. Important as inspiration and verification, in which situation a product, service stands.
Transmedia storytelling "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience." - Henry Jenkins
Content is told via multiple points of entry, media.
Good stories are simultaneous of sensitive and colossal kind
"how we understand the world and how we gonna make it to understand"
"pictures in my head
07_READING_NOTES_“Mobilizing Attention: Storytelling for Innovation”.
07_READING_NOTES_“Demo or die: Overcoming oddness through aesthetic experience”
Auger, James. 2012. “Demo or die: Overcoming oddness through aesthetic experience”. In Why Robot? Speculative Design, the domestication of technology and the considered future. PhD Thesis. RCA, London.